Overview
iFix India is a leading Apple repair service provider with 6 locations across India, specializing in high-quality repairs for iPhones, MacBooks, and other Apple devices. Despite their strong service quality, they struggled with low organic visibility, minimal Google My Business (GMB) presence, and declining leads from search engines.
Their main challenge was ranking for high-intent, location-based keywords and optimizing their online presence to attract more customers. Additionally, their GMB listings were optimised, leading to fewer calls and direction requests. The goal was to increase search visibility, improve GMB rankings, and drive more organic traffic and inquiries.
Challenges
- Poor organic rankings for important Apple repair keywords.
- Weak GMB presence, leading to low call volume and customer visits.
- Needed to stand out in a highly competitive local market.
Solution
- Conducted extensive keyword research to target high-intent, service-based queries.
- Implemented a full-scale SEO strategy, including on-page optimisations, content updates, and authoritative backlinks.
- Optimised Google My Business profiles for all 6 locations, improving descriptions, categories, and customer engagement.
- Developed a customer review strategy to increase credibility and local search rankings.
Results
- 239% increase in organic traffic within 6 months.
- 100+ high-intent keywords ranked on Page 1, with many in the top 3 positions.
- GMB optimisation led to 2000+ monthly calls & 1500+ direction requests.
